A number of companies on the market today are exploring behavioral-based security, which relies on an individual’s unique behavior patterns such as the way a person types, how hard the buttons are pressed, how quickly a person holds a device for secure and more accurate authentication. They argue it is superior to the already popular authentication methods that leverage biometric facial or fingerprint recognition, because behavioral-based security performs continuous authentication by analyzing real-time interaction with a device.
Deep Labs, a Silicon Valley-based startup founded in 2016, develops artificial intelligence security tools for banks and credit card companies. The company uses artificial intelligence and machine learning to leverage the power of behavioral biometrics to develop the concept of persona-based intelligence. According to its CEO and co-founder, Dr. Scott Edington, behavior-based security has reached a higher level of sophistication, because it would be nearly impossible for fraudsters to fake how a person types their password or holds their phone. If a user’s phone is used even in a slightly different way, the action is immediately flagged.