Persona-based intelligence is a fully context-aware Artificial Intelligence capability enabling an advanced understanding of how an actor’s behaviors change as it moves through time and space.

Deep Labs was founded by a team of experienced payments and signals intelligence experts. Traditional systems ‘know their customer’ through single layer attributes. Deep Labs, however, has created a suite of products that leverages persona-based dynamic adaptive risk & propensity profiles to solve a plethora of use cases ranging from Account Takeover, AML, False Declines to Marketing Decisioning, Identity, and Friendly Fraud.