Persona-based intelligence is a fully context-aware artificial intelligence capability enabling an advanced understanding of how an actor’s behaviors change as it moves through time and space.

Deep Labs was founded by a team of experienced payments and signals intelligence experts. Traditional systems ‘know their customer’ through single layer attributes. Deep Labs, however, has created a suite of products that leverages persona-based dynamic adaptive risk & propensity profiles to solve a plethora of use cases ranging from account takeover, AML, false declines to marketing decisioning, identity, and friendly fraud.